Your most frequent questions answered
We want your Good Cake Day experience to feel effortless from the very first click. Here are the answers to the questions we hear most often — but please don't hesitate to email us at hello@goodcakeday.com if your question isn't answered here.
🍰 Cakes
How far in advance do I need to order a cake from your website?
For our ready-to-order designs (the beautiful designs you can see on our website), we ask for a minimum of 3 days' notice. For wedding cakes available online, please allow a minimum of 2 weeks.
How far in advance do I need to order a bespoke cake?
For bespoke celebration cakes, we ask for a minimum of 10 working days' notice. For bespoke wedding cakes, we ideally ask for 6 weeks — this gives us the time to design something truly extraordinary for your special day. For last-minute requests, please email us at hello@goodcakeday.com, and we'll always do our best to accommodate you.
How is my cake delivered?
Cakes are available for London local delivery. For online ready-to-order designs, you can select your preferred delivery date and delivery time window directly on the product page. For bespoke cakes, your delivery date will be agreed with us as part of the order process. We deliver on the date selected or agreed — so your cake arrives exactly when you need it.
What flavours and designs are available?
Our signature designs and flavours are listed on our product pages. Seasonal specials are announced regularly — keep an eye on our social channels so you never miss a new creation!
What can I customise?
Almost everything! From colour palettes and hand-painted watercolour motifs to personalised messages, bespoke flavour combinations, and completely original designs — we love bringing your vision to life. Please note that additional charges may apply for customisation requests.
🍫 Brownies & Postal Orders
Do you ship brownies nationwide?
Yes! We ship our brownies anywhere in the UK — no exclusions. Whether you're in London or the Scottish Highlands, a Good Cake Day is coming your way.
When will my brownie order be dispatched?
Brownies are dispatched every Thursday via next-day courier. To catch the Thursday dispatch, please place your order by Wednesday at 12PM. We aim to deliver within 2 days of dispatch, so your order should arrive by Saturday at the latest.
Can I request a specific delivery date?
Yes! Simply add your preferred date in the special requests box at checkout. Alternatively, email us at hello@goodcakeday.com and we'll do our best to accommodate you, including if you've missed the Wednesday cut-off and we have capacity.
What's in your brownies?
Our brownies are luxuriously indulgent and made with quality ingredients — including 54.5% couverture dark chocolate, Dutch-processed Belgian cocoa powder, organic and fair trade extracts, free-range eggs, and butter with at least 80% fat content. They've been voted the best brownies for a glamorous gift by BBC Good Food — we're rather proud of that one!
How long do brownies keep, and can I freeze them?
Brownies stay fresh for up to 7 days when stored in a cool, dry place. They also freeze beautifully — wrap individually in cling film, place in an airtight container, and enjoy within 3 months. Your brownie tin doubles as a handy airtight storage tin too, a little sustainable touch we love.
🎨 Bespoke Orders
How do I place a bespoke order?
Complete our bespoke enquiry form here or email us at hello@goodcakeday.com with your vision, including the occasion, flavours, colours, and any inspiration you have. We'll guide you through the rest with warmth and care.
What are the lead times for bespoke orders?
For bespoke celebration cakes, we ask for a minimum of 10 working days. For bespoke wedding cakes, we ideally ask for 6 weeks to ensure every detail is perfect. The sooner you get in touch, the more time we have to make something truly extraordinary.
Do you cater for dietary requirements?
We want everyone to have their Good Cake Day regardless of dietary restrictions! We cater to most special dietary requirements, so please get in touch before ordering to discuss any specific dietary needs, and we'll let you know what we can accommodate. We'll always be transparent about what's possible.
🏢 Corporate
What corporate services do you offer?
We offer a wide range of corporate services including branded cakes, PR mailers, corporate gifting, workshops, dessert tables, and custom packaging - and that's just the beginning. No order is too small and no brief is too ambitious. For the full picture of what we can create for your brand, view our corporate deck here.
Is there a minimum order quantity?
No — no order is too small. Whether you need one beautifully branded cake or a hundred gifting boxes, we'd love to hear from you.
How do I get started with a corporate order?
Complete our corporate enquiry form here or email us at hello@goodcakeday.com with your brief, and we'll come back to you with ideas and a quote. We work with brands of all sizes and love a creative challenge.
✨ Event Styling
What is event styling?
Event styling is one of our most exciting offerings — and one we'd love to do more of! We work with clients to create immersive, beautifully styled event experiences that go far beyond the cake. Think attention-grabbing dessert tables, transformed event spaces and a fully cohesive aesthetic that brings your event theme to life. We've worked with Disney, Google, and Soho House, and have even had a Michelin-starred restaurant owner love our floral arrangement so much he bought it on the spot.
What does event styling include?
Our event styling services include dessert tables, cake displays, full venue styling, floral arrangements, and bespoke sourcing of décor elements. Every event is different, and we love tailoring our approach to your vision.
How do I book event styling?
Event styling is booked separately from cake and brownie orders. Simply email us at hello@goodcakeday.com with your event details — date, venue, theme, and any inspiration — and we'll take it from there.
🌿 Ingredients & Allergens
What ingredients do you use?
We use only quality ingredients across all our bakes — including organic and fair trade extracts, free-range eggs, and butter with at least 80% fat content. Every bake is made with care and intention, because you deserve the very best.
Do your products contain allergens?
Our products are made in a kitchen that handles gluten, dairy, eggs, and nuts. Full allergen information is listed on each product page. If you have a severe allergy or specific concern, please contact us before ordering so we can advise you properly. Your safety is our priority — everyone in our kitchen holds an up-to-date Food Safety Level 2 certificate, and we hold a 5-star kitchen hygiene certificate from the Food Standards Agency.
📦 Returns & Complaints
What happens if my order arrives damaged?
We're so sorry if this happens — please let us know within 48 hours of delivery with photos so we can investigate and make things right. Email us at hello@goodcakeday.com.
What if I'm unhappy with my order?
Every complaint is treated individually and with care. After an internal investigation, we'll offer a refund, replacement, or store credit where appropriate. We genuinely want every Good Cake Day to be a great one, and we'll always work with you to find the right resolution.
Still have a question? We'd love to hear from you. Email us at hello@goodcakeday.com and a member of our team will get back to you with warmth and care. 💛